Freaky Zeeky

Around the World and NA NA NA

BLAOW

Medium is the Message

I believe that this Mcluhan's Medium is the message is a dictum that only has become more relevant as time and technology evolves and progresses. This is expressed when Mcluhan states:

This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.


With the technological advances in telecommunications, virtual gaming, and sciences, the fact that technology has become an "extension of ourselves" is more relevant than ever. We see it in our dependency in "smart phones," how we organize our very lives on touch screens. Video games have evolved to a point where ones body can be digitally transferred into the screen for game play. And medicine and technology are capable of keeping people alive and healthy defying what other would be their natural demise. We have created technology that we not only depend on, but physically live with thus further emphasizing the words of Mcluhan in the sense that technology is an extension of our self.